GTM Strategy: Difference between revisions
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{{LuxEarPage | {{LuxEarPage | ||
|author = Scott McGregor | |author = Scott McGregor | ||
|start = 2025-05- | |start = 2025-05-12 | ||
|due = | |due = | ||
|assessment = Initial | |assessment = Initial import from Go-To-Market document | ||
|actionitems = | |actionitems = | ||
* Review | * Review | ||
|content = | |content = | ||
Phase 1: Pilot & Brand Alignment | Phase 1: Pilot & Brand Alignment | ||
Revision as of 01:06, 12 May 2025
Lux-Ear Internal Knowledge BaseAuthorized personnel onlyCompany Confidential Intellectual Property
Summary
- Author: Scott McGregor
- Start Date: 2025-05-12
- Due Date:
- Assessment Criteria: Initial import from Go-To-Market document
- Action Items:
-
* Review
Content
Phase 1: Pilot & Brand Alignment Retail trial with 4–5 ski/snowboard shops in Switzerland — capturing early adopters in performance audio Kiosk deployment: Compact, plug-and-play ear geometry scanning stations Partnership model: We support major audio brands (e.g., Apple, Bose, Sony) with fit data, not compete with them Phase 2: Channel Expansion Retail: Multi-store rollouts via national retail chains and destination locations DTC: Online ordering with app-based scanning and concierge scanning events Subscription model: Monthly disposable eartip option
Sources
No sources cited.